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GRC Professional : GRC Spring 2012
31 Pirelli Founded in 1872, Pirelli is the world's fifth largest tyre manufacturer based on revenue. With a presence in more than 160 countries, the company now has 24 tyre manufacturing facilities on five continents employing 34,000 people. Pirelli manufactures performance tyres and is the sole supplier for Formula One races and is actively involved with Superbike championships around the world. Federation of European Risk Management Associations Since 1974, FERMA has been the leading organisation for risk management in Europe and is invited frequently to meetings and discussion groups with other trade and business organisations. Through professional networks, FERMA presents the risk management methodology and its benefits to business and the community. The International Federation of Risk and Insurance Management Associations IFRIMA is the international umbrella organisation for risk management associations, representing 23 organisations and more than 30 countries around the world. As an association of associations, IFRIMA's primary objective is to provide a forum for interaction and communications among risk management associations and their members. Disasters like that could be the moment competition goes to your clients and wins them over, he says. Natural and man-made disasters form an important part of risk management strategies for Pirelli, which puts its reputation on the line at every Formula One or Super Bike race. "Suppose the factory producing our tyres has a strike and the product is not ready or, as happened two years ago, a volcano made it impossible to fly the product by plane," Luzzi says. "You need to provide tyres on time or a race may not happen and you may get sued for not fulfilling obligations." With their high performance tyres highly visible on the world stage, ensuring the product is of the highest quality is also of paramount importance. "Whatever part of the world Formula One is racing, billions of people will see our product perform, which is wonderful for advertising, but it is also risky, because if something goes wrong, those billions of people will see. "Quality becomes a must. It is something we take very seriously." Education Like many in his profession, Luzzi's career in risk management evolved with skills in another area. It is only recently that educational institutions have begun offering qualifications in risk management. "A risk management person often comes from other professions and adapts, for example lawyers, or engineers, or business administrators, as in my case," he says. "So a person coming into a risk management role would need to learn about other parts of the profession, for example a lawyer knows all about contracts and litigation but may know nothing about loss prevention engineering." As a response to this, inJuly the Federation of European Risk Management Associations launched a project to create a pan-European certificate of professional competence for risk managers. "We are not trying to be an educational body, but we are trying to certify knowledge. "Professional risk management was an evolution from different roles in the company and the idea of the certificate is to certify that the person has the skills to fulfil the role. "The profession is very old, but there is a new integral approach where we not only think of recovering money." •••
GRC Winter 2012
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